The end is near because Jehovah is speeding up the work.
w03 7/15 p. 20 par. 21 - āToday, he is speeding up the final spiritual harvest.ā (Isaiah 60:22)
This is org reverse-speak for God slowing the work down, as witnessed (TM) by the unprecedented cuts in literature production, unprecedented cuts in actual preaching by JW's, (think trolley-zombies) the unprecedented sell-off of KH's & Branches, and the termination of District Overseers, older Circuit Overseers, Special Pioneers, and countless Bethelites.
Yup, the great expansion can be seen by looking through the wrong end of the org's binoculars.